Public Brand Strategy Audits.
Every Monday, a new SaaS company gets a Rational Magic teardown. What their homepage says, what 5 AI tools say about them, what their actual customer reviews show. The three almost never agree.
Each audit is built from 50+ verbatim reviews mined across G2, Capterra, Trustpilot, Product Hunt and Reddit, plus the same three standardised questions asked of Claude, ChatGPT, Gemini, Perplexity, and Grok. Every claim is source-traceable. Every audit page closes with a standing right-of-reply for the company being audited.
Read the latest.
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Carrd positioning audit
Carrd is the one-page website builder that has run as a solo product since 2016. 24 verbatim reviews from Capterra and Product Hunt. 15 LLM responses across 5 models. Why none of the 5 AI tools surface the v0 / Lovable / Bolt / Framer-AI cohort as a Carrd comparator, and what that means for AI-era positioning.
Read the audit -
Linktree positioning audit
Linktree built the link-in-bio category in 2016, now serves 70M+ users. 49 verbatim reviews from Trustpilot, Capterra, GetApp, G2 and Product Hunt. 15 LLM responses across 5 models. Why the Trustpilot 3.8★ rating describes two different products in one shell, and what Joyce in customer support has to do with it.
Read the audit -
Notion positioning audit
The connected-workspace category leader at 100M+ users. Currently in final review pass before public release.
The methodology in one paragraph.
For each audit, we mine 50+ verbatim reviews across the major review platforms (G2, Capterra, Trustpilot, GetApp, Product Hunt, Reddit, App Store) with date stamps and source URLs. We capture the live company homepage as text and screenshot. We ask 5 AI tools (Claude, ChatGPT, Gemini, Perplexity, Grok) the same three standardised questions: what does this company do, who is it for, what makes it different from competitors. We compare what the homepage claims, what the AI tools say, and what the reviews actually show.
Every audit ships with:
- A research page documenting every captured review, every AI response verbatim, and every source URL
- An evidence page showing the underlying review corpus organised by platform
- A right-of-reply page (the audited company has a standing invitation to correct any claim before or after publication)
- A Brand OS File in markdown that can be dropped into any AI tool as context
If a platform blocks our automated capture (Cloudflare 403, etc.) we document the block and exclude that platform's data from any strategy claim, rather than substituting unverified data.
The full methodology is the 12-step Rational Magic process. The public audits run a subset of that process; paid sprint deliverables run the full sequence.
Want one for your SaaS?
The full 3-day Rational Magic sprint. Evidence-backed positioning. Brand OS File you can drop into any AI tool. $1,497 USD. Founding rate $497 (first ten customers, code FOUNDING).
Start your sprint →