Terms.

1.Who you are dealing with

Rational Magic is the trading name of Frederick Loo, a sole trader in Melbourne, Australia. Fred does all the work himself. Email fred@rational-magic.com.

2.What you are buying

A design subscription. For one flat monthly fee you can send design and website requests to your board, as many as you like. They are done one at a time, in the order you set. The kinds of work covered are listed on the front page: websites and landing pages, product and interface design, brand strategy and identity, decks, social and email graphics, print, packaging, portals and dashboards.

3.What is not included

Video, animation and 3D. Native mobile app development (designing the screens is fine). Anything that is not design or website work. Third-party costs such as hosting, domains, fonts, stock images, plugins and paid tools are yours, and you are told before any is needed.

4.Price and billing

US$2,995 a month, billed monthly in advance by card through Stripe. No setup fee and never a yearly lump. Prices are in US dollars. Currency conversion and its fees sit between you and your card issuer. Stripe sends a tax invoice with every payment. Billing runs in 31-day blocks from the day you subscribe.

5.Turnaround

Most requests come back within two business days. Bigger jobs, such as a whole website, are broken into pieces, and a piece arrives every day or two until the job is done. Anything that will take longer is flagged before work starts.

Business days are Monday to Friday in Melbourne, Australia, leaving out Victorian public holidays. Turnaround starts when a request has what it needs: a clear brief and any files, logins or content it depends on. While a request is waiting on you, its clock is paused.

6.Requests and the queue

Requests go on your board, in writing, with links, files or a short screen recording. You can add, reorder or remove requests at any time. One request is active at a time; the rest wait in the order you set. A request is one piece of work with one clear outcome. A bundle of separate jobs is split into separate requests.

7.Revisions

If something is not right, say what is wrong and it gets revised. Revisions are part of the subscription. If a request has been revised three times without landing, we get on a call and rewrite the brief together.

8.Pausing

You can pause at any time from your billing settings. Any unused days in the current block are kept and used when you resume. While paused you are not billed and no work is done. Your board and your files stay where they are.

9.Cancelling

You can cancel at any time from your billing settings. Cancelling takes effect at the end of the current paid block, and you are not billed again. Work continues until the block ends, and anything still in progress at that point is handed over as it stands. You can come back later by subscribing again.

10.Refunds

In the first seven days after your first payment, if it is not working for you, say so and 75% of that first month's fee is refunded. After the first week there are no refunds on work that has been done, and you can stop at any block end. Nothing here takes away rights you have under the Australian Consumer Law or any other law that applies to you.

11.If a payment fails

Stripe retries the card. Work pauses until the payment goes through. If a payment is still outstanding after 14 days, the subscription is cancelled. Everything delivered up to then is yours.

12.What you own

Every finished piece of work is yours once the block it was delivered in has been paid for. That includes the source files, not just the exports. Rational Magic keeps no rights in the finished work, apart from the right to show it described in section 15. Third-party items such as fonts, stock images, templates and plugins are licensed to you under their own terms, which you hold. Working files, drafts and unused directions stay with Rational Magic unless we agree otherwise.

13.Websites, hosting and accounts

Websites are built in your own accounts, or in accounts that are moved into your name at handover: hosting, domain, Webflow or Framer, analytics and the rest. Every site comes with editing access for your team. If you cancel, the site is yours: files, hosting access and editing access are handed over. If you would like the site looked after beyond that, it is a small monthly fee agreed at handover. Third-party services have their own uptime, pricing and terms, and Rational Magic is not responsible for them.

14.What you bring

You own, or have the right to use, everything you give us: logos, photos, text, fonts, data and logins. You are responsible for what your content says and for your business complying with the law that applies to it. If something you give us turns out to belong to someone else, that responsibility is yours.

15.Showing the work

Rational Magic shows finished work on its own site and in its own portfolio only with your permission. Ask, and your work is kept private. Your business is never named or listed without your say so.

16.Confidentiality and privacy

What you share stays between you and Fred. Nobody else works on your requests. How personal information is handled is set out in the privacy policy.

17.Requests that can be declined

Anything illegal, deceptive or defamatory, anything that infringes someone else's rights, and anything outside what the subscription covers. If a request is declined you are told why, and you can replace it with another. If the relationship is not working, either side can end it: you by cancelling, Rational Magic by refunding the unused days of the current block.

18.Liability

The subscription is provided with care and skill. To the extent the law allows, Rational Magic's total liability to you for anything arising out of the subscription is limited to the fees you paid in the three months before the claim, and Rational Magic is not liable for indirect loss, lost profit or lost data. Where the Australian Consumer Law gives you a guarantee that cannot be excluded, liability is limited to supplying the service again or paying the cost of having it supplied again, as far as the law allows.

19.Governing law

These terms are governed by the laws of Victoria, Australia, and the courts of Victoria have jurisdiction. If we disagree, we talk first: a call gets booked before anything else happens.

20.Changes to these terms

These terms can change. You are emailed about any change that matters, and it applies from your next billing block. The version on this page is the current one.