Privacy.

Who we are

Rational Magic is a design subscription run by Frederick Loo, a sole trader in Melbourne, Australia, trading as Rational Magic. Questions and requests about your information go to fred@rational-magic.com.

What is collected

The intake form. Your business name, website, what you need first, your name and your email.

Your requests. Whatever you put on your board: briefs, links, files, any logins you choose to share, and the work made from them.

Payment. When you subscribe, Stripe processes the payment and shares your name, billing address, email and a Stripe customer reference. Rational Magic never sees or stores your card number; Stripe holds it.

Email. Messages sent to fred@rational-magic.com, and the addresses they come from, sit in Google Workspace.

Site logs. The hosting provider keeps basic request logs (address, browser, timing) for security and performance. There is no Google Analytics, no advertising pixel and no session recording on this site.

Why

To reply to your intake. To do the work you ask for. To bill you and send invoices. To keep the transaction records Australian tax law requires. To keep the site and the inbox safe from abuse.

Who sees it

A short list of services, each seeing only what it needs. Stripe for billing. Formspree, which delivers the intake form to the inbox. Vercel, which hosts the site. Google Workspace, which hosts the email. The board where your requests live, which is named when you subscribe.

AI tools (Anthropic and similar) are used in the work. Parts of your brief and your material may be sent to them to research, draft or build. Under their business terms they do not train their models on it. This is said plainly because it is how the work gets done.

Your information is not sold, not shared with advertisers, and not passed to anyone outside this list without telling you first.

Where it lives

The services above are based in the United States and store data in their own regions. If you are outside Australia, your information may be transferred outside your region; these providers operate under standard contractual safeguards.

How long it is kept

Requests and files are kept while you subscribe, and afterwards until you ask for them to be deleted, so a re-export is always possible. Payment records are kept for at least seven years, as Australian tax law requires. Email is kept until you ask for it to be deleted. Site logs are cleared on the hosting provider's default schedule.

What you can ask

Wherever you live, you can ask to see what is held about you, to have it corrected, to have it deleted (outside the seven-year tax window for payment records), or to stop a particular use, for example not being mentioned as a client. Email fred@rational-magic.com; you get a reply within 30 days. If you are in Australia and not satisfied with the response, you can complain to the Office of the Australian Information Commissioner. In the EU or UK, to your national data protection authority.

Cookies

No marketing or advertising cookies. The hosting provider may set a session cookie. If analytics are ever added, this page changes first.

Changes

When this policy changes, the date at the top changes. Changes that matter, such as a new service or a new use, are emailed to current subscribers.