Tell us about your business.

This form gives us everything we need to build your brand strategy. Answer honestly — the more specific you are, the sharper your strategy will be.

About 15 minutes

Question 1 of 15

Business name and location

Question 2 of 15

Your website URL

Question 3 of 15

What do you do? Describe your business in 2-3 sentences as if explaining to a friend.

Question 4 of 15

Who are your top 3 competitors? Include their websites if possible.

Question 5 of 15

Who is your ideal customer? Describe the person who would love your business.

Question 6 of 15

What do you do differently from everyone else in your category? In your own words — don't overthink it.

Question 7 of 15

What do your best customers say about you? Copy-paste a favourite review or quote.

Question 8 of 15

What frustrates you most about your industry? The thing that makes you think "why does everyone do it this way?"

Question 9 of 15

Pick 3 words you want people to associate with your business

Question 10 of 15

Pick 3 words you absolutely do NOT want associated with your business

Question 11 of 15

Name 2-3 brands outside your industry that you admire. Why?

Question 12 of 15

What's the single biggest challenge your business faces right now?

Question 13 of 15

How many people work on your brand? This includes anyone who writes content, talks to customers, posts on social, or makes marketing decisions — even if that's just you.

Question 14 of 15

Do you currently use any AI tools for your business? Things like ChatGPT, Claude, Canva AI, an AI booking system, a chatbot on your website, AI email tools — anything.

Publish my strategy as a public case study (optional). If checked, after delivery we’ll publish your strategy site at rational-magic.com/s/[your-slug]. You’ll review the final version before it goes live and can request redactions or revoke consent at any time. Default is private — leave unchecked if you’d rather we keep your strategy private.

Your responses are sent securely to Fred. We’ll get to work within 24 hours. By submitting, you confirm you’ve read our Privacy Policy and Terms of Service.

Got it. We're on it.

Your intake form has been submitted. Fred will review your responses and your brand strategy sprint will be underway within 24 hours.

You'll receive your complete deliverable suite — interactive strategy site, Brand OS File, PDFs, deck, and implementation toolkit — within 3 business days.

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